Felicity Linville
Amine arrives at a time where rap music has turned from the nostalgic hip hop in the 90s lyricism and social commentary into only producing songs to make it a hit. Amine is a refreshing voice of joy; his positive up beat sound is much needed as us millennials are struggling to find our place in this crumbling climate. Amine is from Portland, a city who has never produced a notable rapper but that didn’t stop him from making it big. I make the following claim about Amine’s album Good For You: that his album addresses contemporary issues of racism. I will use specific examples of his songs REDMERCEDES, Caroline and Turf as evidence to support my argument that he deals with racism through his upbeat style.
Star and Waterman in their textbook about the Sources of Popular Music talked about how in the 1840s to 1880s blackface was a popular genre of culture, though they say it ended in the 1900s but moved onto more of a subtle appropriating I know that it continues today. Amine touches on this political context in his song “REDMERCEDES” in which the music video is him employing whiteface to make fun of white people trying to preform blackface.
A lot of people were angry at Amine for doing whiteface, but they failed to miss the point of commentary. The white characters he is playing during the music video act like fake black people, he is making the relationship between the theft of black culture and how ridiculous white people look while doing it. The whole music video for the song is hilarious and Amines originality shines through in the production. From dance moves from black artists, to saying the n-word “white urban youth culture, which sought to express its independence by appropriating black style” (Star and Waterman 13). Amine is coming from a larger social and historical context of the theft of black culture. The relationship between the politics of cultural appropriation and his style of preforming as an artist is, he adds humor and joy to a sensitive topic.
The white-faced characters in the video for “REDMERCEDES” walk into a black owned car dealership and the owner tells the clerk to watch them. This is a commentary of how when black teens walk into pretty much anywhere the white people are instantly on edge and watching them to make sure they don’t steal. Author Jeff Chang said in an interview “I’ve always listened to hip hop with that kind of an ear, listening for the seams and where the seams start coming apart, in terms of what it seems to be as popular music, as a critique of society and the economy, and the larger context of the right now.” (Riley 2012). During a video he reminds white fans while about to recite the lyrics to Caroline “Killa, westside if you ain’t black don’t say it” to not say the n-word because he knows that a lot of his fans are white and have been guilty of yelling it out during his concerts.
Amine is very conscious about race and the discussions society has been having about who has the right to spaces and words. He is very sly about incorporating the phrase into his performance, continuing in his happy mannerisms and the audience laughs along with him. Combine this with his entertaining music video for “REDMERCEDES” really speaks to the way that Amine addresses race in his own goofy manner.
A lot of the way we think of hip-hop has to do with the feminist perspective and that Joan Morgan called “Hip-hop feminism;” it “is concerned with the ways the conservative backlash of the 1980s and 1990s, deindustrialization, the slashing of the welfare state, and the attendant gutting of social programs and affirmative action, along with the increasing racial wealth gap, have affected the life worlds and worldviews of the hip-hop generation” (Durham, Cooper, Morris 722). Portland has had a big issue of gentrification and not allowing people of color to move into decent homes. Amine in his song “Turf” he talks about out growing his home town but not only that he says “They kickin’ out the blacks and all the houses getting clones/I look around and I see nothing in my neighborhood.”
The rents in Portland have risen and a report published last April by the Portland Housing Bureau said, “the trends are especially troubling for the average Black, Latino, Native American, and single-mother households in Portland, for whom there are no neighborhoods in the city where they can afford to rent.” Amine is speaking to the larder social and historical context of the displacement and gentrification of blacks in Portland. Portland has had a history of excluding blacks, even having a law in its constitution that would not allow blacks form living in the state and punished those who remained.
The rhythms and upbeat style in Amines album Good for you is not only an entertaining listen but he also addresses contemporary issues of racism. Songs like REDMERCEDES, Caroline and Turf have served as evidence to support my argument. He gave hints in a New York Times interview that he would consider going into politics. His music is refreshingly joyful but also woke and is something our generation needs right now.
Citations:
Starr and Waterman, “Introduction” and “Streams of Tradition: The Sources of Popular Music,” American Popular Music (2008) online access at UW Libraries http://permanent.access.gpo.gov/gpo1267/american-popular-music.pdf
Bill Moyers Show interview, Theresa Riley with Jeff Chang, Q & A: Still Fighting the Power.
Aisha Durham, Brittney C. Cooper, and Susana M. Morris, “The Stage Hip-Hop Feminism Built: A New Directions Essay,” Signs, Vol. 38, No. 3
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